Writing a vision statement for business

Do the people in your organization use your business vision as a guidepost for decision making, from strategic decisions through to operational decisions?

Writing a vision statement for business

You can use these guides either alongside a free trial of Cascade Strategy our cloud-based strategy platform or standalone. Get access to our strategic planning guide!

writing a vision statement for business

Click the download button below. There are a few common rules that pretty much every good Vision Statement will follow: They should be short — two sentences at an absolute maximum. They need to be specific to your business and describe a unique outcome that only you can provide.

Do not use words that are open to interpretation. Keep it simple enough for people both inside and outside your organization to understand. No technical jargon, no metaphors, and no business buzz-words if at all possible!

It should be ambitious enough to be exciting but not too ambitious that it seems unachievable.

writing a vision statement for business

It needs to align to the Values that you want your people to exhibit as they perform their work. Following these rules should give you a pretty good starting point for creating a good vision statement. Some not-so-good Vision Statements and why Here are some examples of real-life vision statements that in our opinion, could do with a little tweaking.

Provide maximum value for our shareholders whilst helping our customers to fulfil their dreams. Not wrong — but certainly not inspiring or unique. Last one… We are committed to achieving new standards of excellence by providing superior human capital management services and maximizing the potential of all stakeholders — clients, candidates and employees — through the delivery of the most reliable, responsive….

There are simply far too many buzzwords, intangibles, and vaguery here for this to be either memorable or inspiring. We are of course being rather harsh. But hopefully, the above examples illustrate well some of the pitfalls to avoid when creating your own vision.

There are literally hundreds of articles out there that give examples of bad and good vision statements. There are plenty of great vision statements out there that will not conform to the process below. A bakery makes bread. A consulting company gives advice.

But the outcome is the success of others based on that advice. A government department does…lots of things. But the outcome is better lives for the citizens they serve.

If it was, all bakeries, for example, would have the same vision statement — which is hardly inspiring! You need to define that something! So far, our vision statement is looking pretty generic, along the lines of customers enjoying our bread.

But why will they enjoy our bread MORE than the bread from the place next door? Is it because we use centuries-old traditions passed through generations of our family? Because we only use premium grade locally sourced ingredients?

Whatever your unique selling point is — let it shine through in your vision statement. But one final trick you can apply to help make it even more memorable is to add a real-life aspect.

This will allow people to conjure up a solid mental image to associate with your vision statement. Ensure that every customer who leaves our store, does so smiling.

Based on the above: If we deconstruct this into our various steps, we can see each at work as follows: Step1 — The output Step3 — The quantification Step4 — The human connection Let me reiterate — there are other ways to construct a good vision statement.A good vision statement should be short, simple, specific to your business, leave nothing open to interpretation, and should have ambition.

This comprehensive guide will take you through the entire process of writing a good vision statement, with examples and resources to help along the way. A mission statement is a key tool that can be as important as your business heartoftexashop.com captures, in a few succinct sentences, the essence of your business's goals and the philosophies underlying them.

Join Whitney Johnson for an in-depth discussion in this video, Writing a business plan, part of Entrepreneurship Foundations. Don’t confuse a vision statement with a road map for your small business's future success; it's heartoftexashop.com Bill Gates envisioned when he first started Microsoft was a personal computer in every home and business, not a series of steps for making that happen.

Step 2: Heart of the Matter. You are a nonprofit after all! Your nonprofit business plan should start off with an articulation of the core values and your mission heartoftexashop.come your vision, your guiding philosophy, and any other principles that provide the purpose behind the work.

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Why should writing a vision statement for your small business be a priority? Because a vision statement is your small business's ticket to success. A photograph in words of .

How to Write a Vision Statement